All over the world, public officials are under increasing pressure to meet carbon reduction mandates. At the same time, the general public is suffering from crippling traffic jams. “Smart growth” principles offer a remedy for both problems. These principles focus on where to best locate town workers and small businesses to expedite development of pedestrian-oriented communities and reduce auto dependency. Combining geospatial tools and available data, these smart growth models can be developed and easily visualized to aid in the decision making process.

Gary Vaynerchuk said it best – “If content is king, then context is God”. Of course Gary was mostly referring to marketing and advertising content. However, the same holds true for location based data as content. Data, content, big data, whatever you want to call it, is becoming more readily available.